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Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test


This session is a precursor to Flint McGlaughlin’s keynote at A/B Testing Summit coming up June 12, 12 pm EDT.

Our success as marketers is dependent upon helping people make an observation set that leads them to conclude the product or service we offer is right for them.

So we have to make sure that we provide just enough information to power their decision to purchase.

And the information needs to be accurate — because their decision to buy comes with expectations that must be met, or else the customer receives a new set of observations that will lead them to go somewhere else for future purchases.

If you meet or exceed their expectations, the cycle of trust grows deeper, and you have a repeat customer.

So, a natural integrity is built into this cycle to guard against marketers who manipulate people to buy by providing false fodder for an observation set.

In this video replay, Flint McGlaughlin discusses this fascinating subject as it relates to creating Facebook ads and ecommerce product pages.

Related Resources

Research-based Ecommerce Swipe File

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates

Ecommerce Research Chart: Industry benchmark conversion rates for 25 retail categories



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