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Serious Writing Advice for a Foolish Week

Serious Writing Advice for a Foolish Week


I may be the last person who really enjoys April Fools’ Day … maybe because I was already a fan of taking a moment to fact-check what you find on the internet.

Copyblogger has a long tradition of celebrating the first of April with a bit of nonsense. Stefanie Flaxman stepped up this year with her announcement of our new content publication app, Pooblíche.

I still think “If your content’s rubbish, it won’t let you publish” is our best tagline ever.

On Tuesday, Brian Clark talked about using the Rule of Three to make your writing more memorable and engaging. (Note to self: Use the number three for my next list post.)

And on Wednesday, we returned to shenanigans with a republish of my April Fools’ Day post from 2014, Announcing RealWriter.

Over on the podcast, Robert Bruce joined us again to chat about a cornerstone practice that too many site owners forget about — and the many problems it solves when you take the time to get it right.

Why double up on foolery this week? Because both of our satirical posts circle back to a more serious point — and poke a bit of fun at all of the attempts to let artificial intelligence create content for us.

There may come a day when software can do a better job writing or editing than your complex, subtle human brain. But it is not this day.

Enjoy your weekend, and if you saw a great April Fools post this week, share it with us in the comments!

— Sonia Simone
Chief Content Officer, Copyblogger Media

Catch up on this week’s content


IF YOUR CONTENT’S RUBBISH, IT WON’T LET YOU PUBLISH.Introducing Pooblíche: The Exquisite Exterminator for Refined Content Marketers

by Stefanie Flaxman


If you want something stuck in someone’s head, put it in a sequence of three. – Brian ClarkHow to Use the ‘Rule of Three’ to Create Engaging Content

by Brian Clark


Over time, it even calibrates itself to produce more effective headlines and tailor content to the precise needs of your audience and customers. – Sonia SimoneAnnouncing: A Breakthrough Resource for Your Content Creation

by Sonia Simone


One of the Most Important Marketing Decisions You’ll Ever MakeOne of the Most Important Marketing Decisions You’ll Ever Make

by Sonia Simone




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