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Thoughtful Elements of Distinguished Content Marketing

Thoughtful Elements of Distinguished Content Marketing


Content that drives real business results often looks effortless, but we all know how much creative and strategic planning it takes to make a meaningful impact on an audience.

This week, we tapped into the qualities that comprise distinguished content marketing.

On Monday, Stefanie Flaxman showed us how to transform draft paragraphs into smart articles. Use her 10 tips to review your next blog post like an editor.

On Tuesday, Loryn Cole championed all notebook lovers by exploring the irreplaceable power of paper. You don’t have to choose between paper and digital, either. Loryn explains how your work can benefit from both formats.

And on Wednesday, I talked about why it’s so hard to make time for creativity.

I also let you know about a fun workshop I’m leading that will help you add more writing practice into your daily routine.

That’s the content — stay thoughtful, and we’ll see you next week!

— Sonia Simone
Chief Content Officer, Copyblogger Media

Catch up on this week’s content


Your draft paragraph served its purpose. Now it’s time to make it better. – Stefanie Flaxman10 Advanced Edits that Craft Better Paragraphs

by Stefanie Flaxman


Having a separate place for thinking and reflection helps me get more out of my digital devices. – Loryn ColeThe Irreplaceable Power of Paper

by Loryn Cole


If you want to be more creative, you need to practice. – Sonia SimoneWhy It’s So Hard to Make Time for Creativity (and a Creativity Workshop with Sonia that Can Help)

by Sonia Simone


Using Content to Systematically Move Prospects Toward a PurchaseUsing Content to Systematically Move Prospects Toward a Purchase

by Sonia Simone




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