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Are You Making These Authority-Crushing Mistakes with Your Content?

Are You Making These Authority-Crushing Mistakes with Your Content?


Throughout the years, Copyblogger has been here to give you lots of advice on what to do to improve your writing, your content marketing strategy, and your business results.

But on this short week, we also offered some advice on things you should probably stop doing. (And, of course, ideas on how to fix them.)

On Tuesday, Data Analyst Loryn Cole explored some of the tired content “mashup” formats that are worth leaving behind — and shared her ideas for replacing them with fresh, original work that adds to the conversation.

And on Wednesday, I talked about why we need to quit thinking of writing blog posts or podcast scripts as a “soft” skill. If the content on your site is fluffy or lacks strategic focus, that isn’t content’s fault.

I presented three measurable ways you can use content to drive real business results. (This post is the first of a short planned series — so keep an eye on the Weekly for the next installment soon.)

On the Copyblogger FM podcast, we re-published my conversation with content strategist Ronell Smith about how to start creating high-quality content — even if you don’t have a lot of time or an unlimited budget.

That’s the content for this week — we’ll be back to our regular publishing calendar on Monday!

— Sonia Simone
Chief Content Officer, Copyblogger Media

Catch up on this week’s content


It’s much less scary than revealing something real about yourself, and much easier than attempting to better understand your audience. – Loryn ColeWhy You Should Consider Scrapping This Unoriginal Type of Content

by Loryn Cole


That's why we call it content marketing and not content hobbying. – Sonia SimoneNo, Content Marketing Is Not a ‘Soft Skill’

by Sonia Simone


Real Talk about Generating High-Quality ContentReal Talk about Generating High-Quality Content

by Sonia Simone




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